Shoppers can now see the experience behind the rating.
AI is changing how shoppers decide where to buy furniture. Instead of searching through pages of results, customers can describe what they need and ask an AI assistant to recommend the retailer most likely to deliver the right product and experience.
That recommendation can draw on much more than a star rating. AI can interpret what customers say about communication, delivery windows, setup, service and how a retailer responds when something goes wrong.
In this Furniture Today webinar, Anthony DeLonardo of Package.ai leads a conversation with Rachael Clark of Old Brick Furniture + Mattress Co. and Nicole Bergen of Elevate Marketing Research about what this change means for furniture retailers.
The panel explores how retailers can make the shortlist, earn the customer’s trust and deliver an experience that strengthens the next buying decision.
What you’ll learn
- How conversational AI helps shoppers solve a buying problem rather than simply answer a search query
- What AI can understand from retailer websites, reviews and other public information
- Why a strong numeric rating no longer tells the full customer-experience story
- Which delivery details help shoppers choose a retailer with confidence
- How post-purchase communication, problem resolution and customer feedback shape public trust
- What retailers can do now to make their value easier for both shoppers and AI to understand
- How technology can support the delivery promise while working alongside existing systems
Featured speakers
Anthony DeLonardo
VP of Sales, Package.ai
Rachael Clark
COO, Old Brick Furniture + Mattress Co.
Nicole Bergen
Founder, Elevate Marketing Research
Watch the webinar
Complete the form to access the recording.